HOUSTON, TEXAS – Primary Arms has unveiled their new company logo, which will represent Primary Arms across their optics, retail, wholesale, and government divisions. This announcement coincides with Primary Arms’ 2021 innovation initiative, which also includes cutting-edge optics releases and updates to the online shopping experience.
The new logo evokes a more modern aesthetic, which better coincides with Primary Arms’ reputation for quality and inventiveness. From the latest ACSS® reticles to a faster, more convenient online shopping experience, Primary Arms commits to delivering as much value as possible to their customers. Already this year, Primary Arms has already announced plans to expand their optics, retail, and government sales operations with a focus on customer satisfaction and support.
“This year, Primary Arms is putting an emphasis on innovation. This was the perfect time to unveil our new logo, reflecting both our vision and tradition of excellence,” says Marshall Lerner, CEO and Founder of Primary Arms. “Though SHOT Show 2021 is canceled, we’re moving ahead with our new product and service announcements, and we look forward to revealing more about our 2021 initiatives very soon.”
“The ACSS Griffin MIL is a pro’s reticle, providing CQB (Close Quarter Battle), mid-range UKD (unknown distances) and exact mil/mil firing solutions hold overs in one system,” says Dimitri Mikroulis, inventor of the ACSS reticle system.
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About Primary Arms Optics
Founded in 2008, Primary Arms Optics® is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely-precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.
