HOUSTON, TEXAS – Primary Arms Optics is proud to announce the hiring of Becky Berry as the new International Sales Manager for optics products. Becky joins Primary Arms with over 25 years of experience in the firearms and outdoor industries, and her expertise will be central to Primary Arms Optics’ new global sales strategy.
Since her start with Weatherby in 1995, Becky has managed major international sales accounts with a commitment to customer satisfaction. In 2004, Becky joined the optics industry as the International Account Manager for Leupold & Stevens, Inc. Since then, Becky has spent nearly 16 years in Optic sales and manufacturing, developing a portfolio of successes with many of the industry’s top selling products. As International Sales Manager of Primary Arms Optics, Becky will leverage her extensive market knowledge to develop a global sales strategy for Primary Arms Optics’ innovative offerings.
“We have gotten to a point where it became clear that serving our international business would require another person, a leader,” says Ozge Cumberland, Primary Arms’ Senior Vice President of Business Development. “Becky Berry is someone with an open mind and experience in the industry, product, sales, and international market. I have known Becky professionally for several years now, and I have watched her working on many project materials, enjoyed her work ethic, and witnessed her interpersonal skills. It just had to be her.”
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About Primary Arms Optics
Founded in 2008, Primary Arms Optics® is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely-precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.
