HOUSTON, TEXAS – Primary Arms Online is proud to announce the hiring of Noelani Eichner as the company’s new Graphic Designer.
With 20 years of design experience in the firearms industry, Noelani brings a wealth of knowledge and award-winning design expertise. Starting with the National Shooting Sports Foundation® in 2001, Noelani has worked as a Graphic Designer, Presentation Designer, Photoshoot Coordinator, and Event App Manager. Her creative leadership was foundational to the NSSF®’s 2009 rebrand, as well as the new SHOT Show® logo design in 2010. Her achievements have earned her multiple awards and recognitions, including the PR News’ Digital PR Award in 2010 and three Stevie (American Business) Awards for Best Annual Reports.
“As Primary Arms grows at record pace, our creative team needed a driven individual with deep industry knowledge to support new business opportunities,” says Miranda Cook, Primary Arms’ Director of Outbound Marketing. “Noelani’s vast experience working with the NSSF made her a natural fit for the role, and we are excited to have her on our team.”
As part of the Primary Arms creative team, Noelani will be responsible for the Primary Arms graphic content across the Government, Optics, and Retail business groups. Her attention to detail and extensive experience will be invaluable to Primary Arms, as products and services continually expand to meet the demands of a growing customer-base.
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About Primary Arms Optics
Founded in 2008, Primary Arms Optics® is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely-precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.
