HOUSTON, TEXAS – Primary Arms Online is proud to announce the hiring of Noelani Eichner as the company’s new Graphic Designer.

With 20 years of design experience in the firearms industry, Noelani brings a wealth of knowledge and award-winning design expertise. Starting with the National Shooting Sports Foundation® in 2001, Noelani has worked as a Graphic Designer, Presentation Designer, Photoshoot Coordinator, and Event App Manager. Her creative leadership was foundational to the NSSF®’s 2009 rebrand, as well as the new SHOT Show® logo design in 2010. Her achievements have earned her multiple awards and recognitions, including the PR News’ Digital PR Award in 2010 and three Stevie (American Business) Awards for Best Annual Reports.

“As Primary Arms grows at record pace, our creative team needed a driven individual with deep industry knowledge to support new business opportunities,” says Miranda Cook, Primary Arms’ Director of Outbound Marketing. “Noelani’s vast experience working with the NSSF made her a natural fit for the role, and we are excited to have her on our team.”

As part of the Primary Arms creative team, Noelani will be responsible for the Primary Arms graphic content across the Government, Optics, and Retail business groups. Her attention to detail and extensive experience will be invaluable to Primary Arms, as products and services continually expand to meet the demands of a growing customer-base.

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<strong>Dina Sanders</strong> | Brand Marketing Manager
Dina Sanders | Brand Marketing Manager

For more information on Primary Arms Online, visit the company website at or contact: