HOUSTON, TEXAS – Primary Arms Optics has announced its attendance at the Mid-States Rendezvous Trade Show, which takes place at the Phoenix Convention Center in Phoenix, Arizona on January 28th and 29th.

Rendezvous attendees are invited to visit Primary Arms Optics at booth #2358, where they’ll be able to learn more about their upcoming 2022 optics releases. In addition, Primary Arms Optics will offer a giveaway at the booth, giving visitors a chance to win a new reflex sight or SLx® 1x MicroPrism.

The Winter Rendezvous brings thousands of industry suppliers and Mid-States members for food, fun, and business. Since 1954, Mid-States Distributing Company has been an essential retailer for farm stores around the country. With 36 members and over 30,000 associates, Mid-States provides essential channel opportunities to rural markets, which have specialized product and service demands.

Since last year, Mid-States retailers could purchase Primary Arms optics products through their Mid-States member stores, making it easier to stock high-quality optics and merchandise. As an attendee of the Winter Rendezvous, Primary Arms Optics will also be sponsoring the Street Party, a social gathering on the evening of the 28th, bringing together merchants and buyers in a fun, friendly atmosphere.

“With the announcement of Primary Arms Optics’ upcoming 2022 product releases, we are overjoyed to have these products ready for visitors at Mid-States,” says Antonio Torres, Primary Arms Optics’ Inside Sales and Operations Manager. “Primary Arms Optics is also sponsoring this year’s Mid-States Street Party and looks forward to mixing and mingling with members and Mid-States staff.” For more information on Primary Arms Optics or Discovery 2022, follow Primary Arms on social media channels, including Facebook, Instagram, Twitter, and YouTube.

About Primary Arms Optics

Founded in 2008, Primary Arms Optics® is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely-precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

<strong>Dina Sanders</strong> | Brand Marketing Manager
Dina Sanders | Brand Marketing Manager

For more information on Primary Arms Online, visit the company website at or contact: