HOUSTON, TEXAS – Primary Arms has announced the hiring of Hue Ly as Controller, overseeing accounting operations across all major business units.

With over 23 years of accounting and finance experience, Hue Ly brings a wealth of business knowledge to the high-growth Primary Arms team. Over his career, Hue has built extensive Controller expertise with businesses of various sizes and structures. This includes businesses within the oil and gas industry, wholesale distribution, quick service, real estate, and manufacturing, as well as non-profit organizations. Throughout his career, Hue has demonstrated clear proficiency in fast-pace, high-growth organizations, helping to build businesses from founding to full maturity. Before joining Primary Arms, Hue was a Controller at Dhanani Group, where he managed approximately $500M in revenue across 300+ locations.

Given his broad experience and exceptional track record, Hue proved an outstanding candidate for the position, and Primary Arms is proud to welcome him to the team. With his new position, Hue will be responsible for all aspects of Primary Arms’ financial reporting, financial analysis, and accounting functions for all four major business units, including optics, ecommerce, government, and wholesale. Hue will also act as a key contributor to future investment decisions, such as Primary Arms Optics’ recently announced move to a new 50,000-square foot facility near their in Houston headquarters.

“Hue complements our strong team-oriented, customer-focused culture,” says Matthew Do, Chief Financial Officer at Primary Arms, “He possesses the broad-range experience necessary to successfully lead the accounting function as we continue to grow and move forward.”

To learn more about Primary Arms’ career opportunities, click here. For other news and announcements, follow Primary Arms on social media, including Instagram, Facebook, and Twitter.


Founded in 2008, Primary Arms Online is dedicated to providing the best shopping experience for everything firearms. With over 15,000 products across 500+ of the best brands, Primary Arms Online carries a complete selection of rifles, handguns, tools, shooting gear, ammunition, and more. Each order comes with a commitment of superior service, backed by fast shipping and a world-class support team.

<strong>Dina Sanders</strong> | Brand Marketing Manager
Dina Sanders | Brand Marketing Manager

For more information on Primary Arms Online, visit the company website at or contact: