PRIMARY ARMS® 3x MICROPRISM WINS ‘RED DOT OF THE YEAR’ IN 2022 INDUSTRY CHOICE AWARDS

HOUSTON, TEXAS – Primary Arms Optics’ new SLx® 3x MicroPrism was just awarded ‘Red Dot of the Year’ in the 2022 Industry Choice awards.

The annual Industry Choice Awards bring together dozens of independent evaluators from all corners of the firearms industry, including competition shooters, Law Enforcement, military, gunsmiths, range owners, manufacturers, and other firearms product enthusiasts. Together, they provide an unbiased evaluation for a wide variety of categories, and in this year’s optics evaluation, Primary Arms Optics took the award for ‘Red Dot Optic of the Year’ with their SLx 3x MicroPrism Scope.

The 3x MicroPrism is part of Primary Arms Optics’ SLx line, which built their reputation for innovation, reliability, and value. All SLx optics undergo rigorous field-testing during development to best serve the user in any environment. Weighing just under 8oz, the SLx 3x MicroPrism is one of the shortest, lightest magnified optics on the market, comparable in size to many of the industry’s leading microdots. 

Because this optic features an etched reticle, it’s fully compatible with astigmatism, and the NV-compatible illumination ensures full function in any ambient lighting. The ACSS® Raptor 5.56/.308 – Yard reticle also gives the user the ability to range and engage targets out to 600 yards with ease. Compared to the average red dot, the 3x MicroPrism offers enhance precision and accessibility to almost any user. 

“The SLx 3x MicroPrism blends the best features of magnified optics and reflex sights, improving your effective range without adding much to the weight or profile of your rifle,” says Stephen Morgan, Primary Arms Optics’ Director of Product Marketing. “We’re thrilled to be part of this year’s Industry Choice Awards and thank them for recognizing the 3x MicroPrism as the 2022 Red Dot of the Year.”

This is the second year in a row for Primary Arms to take the coveted title of Red Dot of the Year. Last year, the Primary Arms SLx MD-25 ACSS® Red Dot Sight claimed the top spot with its unique 25mm aperture and bevy of premium features. 

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About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

For more information on Primary Arms, visit the company website at www.primaryarms.com or contact:

Dina Sanders
Brand Marketing Manager
dsanders@primaryarms.com