HOUSTON, TEXAS – Primary Arms Optics is proud to announce that its scopes, sights, mounts, and accessories are now available through Coastal Farm & Ranch stores across the Pacific Northwest.

Established in 1963, Coastal Farm & Ranch is the Northwest’s leading ranch and country retailer. With 1,100 associates and 20 locations across the Pacific Northwest, Coast offers a wide selection of farming, outdoor, automotive, and lifestyle products. Their passion for their community and strong core values have made Coastal a standout name in the country retailing industry.

Now joining their selection, Primary Arms Optics is excited to be a part of the Coastal retail offering. Primary Arms Optics is one of the fastest growing brands in the optics industry, and like Coastal, is well-known for its commitment to community and service excellence. With over 40 new products added this year, Primary Arms Optics is making cutting-edge optics more affordable than ever. With this new partnership, Coastal customers will get direct access to the latest optic releases for hunting and recreational marksmanship.

“We are pleased to announce another strong retail partner for Primary Arms Optics. Coastal Farm & Ranch in the Pacific Northwest is a great partner to offer customers the best options in all the markets we serve,” says Özge Cumberland, Primary Arms’ Senior Vice President of Sales, Marketing, and Business Development. “Coastal Farm & Ranch will support our core offering and further define our retail footprint.”

For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, Twitter, and YouTube.

About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

For more information on Primary Arms, visit the company website at or contact:

Ken Ross

Director of Outbound Marketing