HOUSTON, TEXAS – Primary Arms® Optics has released its first two pairs of binoculars: the SLx 10x42mm and GLx 10x42mm binoculars. These binoculars are an all-new category for the brand, which promises quality and reliability at an unbeatable value—backed by an industry-leading lifetime warranty.
Reflecting this commitment to craftsmanship, the new SLx® 10x42mm Binoculars offer edge-to-edge clarity with enhanced color definition and brightness. Whether you’re hiking a trail or scanning from a blind, SLx binoculars will help you see every part of the great outdoors. SLx binoculars are affordably priced at $129.99, making them an accessible pair of binoculars that still delivers great optical clarity.
For those seeking even greater quality, the GLx 10x42mm Binoculars bring premium technology and materials into an approachable price range, offering high-grade performance for the seasoned outdoorsman. These GLx binoculars emphasize core quality with great image clarity, color definition, and light transmission. Priced at $259.99, GLx binoculars maintain the brand’s commitment to quality and value.
Both Primary Arms’ Optics SLx and GLx 10x42mm Binoculars are now available. Click here to learn more!
“This year, we are stepping into new territory with SLx and GLx binoculars,” says Stephen Morgan, Primary Arms Optics’ Director of Product Marketing. “Binoculars are one of the most useful outdoor observation tools that anyone can own, and we’re excited to bring new options to the market that deliver quality and durability to every budget.”
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About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.
For more information on Primary Arms, visit the company website at www.primaryarms.com or contact:
Brand/Partnership Marketing Manager