HOUSTON, TEXAS – Primary Arms Online has announced the hiring of Beth Singletary as Soft-Lines Merchandising Manager. This position covers all apparel and gear categories within the primaryarms.com assortment. With over 10 years of retail and merchandising experience in the apparel industry, Beth will lead Primary Arms’ comprehensive soft-line strategy and establish key relationships within the tactical apparel industry.
A Mitte Honors Scholar of Texas State University, Beth graduated with both a BA of Business Marketing and a BA of Fashion Merchandising. From university, Beth began her merchandising career as an Area Sales Manager for Dillards, where she managed inventory and stocking procedures while analyzing sales and gross margins on a daily basis. From there, Beth took the role of Assistant Buyer with Academy, planning and executing on a merchandising strategy for Boy’s Apparel. Beth then moved on to work as Allocator for Stage Stores, soon progressing as Associate Buyer, Planner, and then Buyer for Women’s Athletic Shoes. In this role, Beth built relationships with major vendors while simultaneously growing sales and executing merchandising plans throughout the retail operations. This expertise made Beth the perfect candidate for growing Primary Arms’ new apparel and gear categories.
“Beth hit the ground running as our new Soft-Lines Merchandising Manager and has already led some major developments in creating our new Apparel and Gear assortments,” says Aaron Whatley, Primary Arms’ Director of Merchandising. “I am proud to announce that her team has already partnered with some of the top brands in the industry such as Vertx, 5.11 Tactical, Propper, Under Armour, and more!”
With Beth’s strategic leadership, Primary Arms will pursue a greater investment in the tactical apparel and gear categories, giving customers a greater selection ranging from daily wear and duty-ready equipment.
About Primary Arms Online
Founded in 2007, Primary Arms Online is dedicated to providing the best shopping experience for everything firearms. With over 13,000 products across 400+ of the best brands, Primary Arms Online carries a complete selection of rifles, handguns, tools, shooting gear, ammunition, and more. Each order comes with a commitment of superior service, backed by fast shipping and a world-class support team.
For more information on Primary Arms, visit the company website www.primaryarms.com or contact:
Dina Sanders
Brand Marketing Manager
