![pa_optics_orgline_blk[1][1]](https://77d25d.p3cdn1.secureserver.net/wp-content/uploads/2021/05/pa_optics_orgline_blk11-1.png?time=1712109585)
HOUSTON, TEXAS – Following the cancellation of SHOT Show 2021, Primary Arms Optics has announced that it will be donating half of its show expenses to help support the National Shooting Sports Foundation. These funds will go directly towards NSSF operations in 2021, ensuring that the firearms community continues its growth and outreach into the next year.
Throughout 2020, COVID-19’s effects have put the firearms industry in a unique position. With millions of new gun owners in this year alone, organizations like the NSSF provide essential support for both the industry and the customers. Programs like #GUNVOTE and National Shooting Sports Month bring greater awareness to the issues at hand, and in a time of political turmoil, the NSSF’s contribution cannot be understated.
“Today more than ever, we need a strong NSSF as the leading advocate for the firearms industry,” says Marshall Lerner, Primary Arms’ founder and CEO. “With the cancelation of SHOT 2021, I felt it was our duty to turn our deposit into a donation to support their work.”
While many public events are paused or awaiting a rescheduling, Primary Arms Optics is proud to continue its support of the National Shooting Sports Foundation in 2021. NSSF operations and outreach are certain to play a pivotal role in uniting the firearms industry and community, ensuring that our voice remains prevalent in national political dialogue.
On behalf of all of us at NSSF, we greatly appreciate this support and leadership from Primary Arms Optics,” said Chris Dolnack, NSSF Senior Vice President and CMO. “Our industry will be facing many new challenges this year, and this generous contribution will help NSSF continue its critical work in promoting, protecting and preserving our industry.”
About Primary Arms Optics
Founded in 2008, Primary Arms Optics® is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely-precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.
