HOUSTON, TEXAS – Starting in 2021, every Primary Arms Optics rifle scope, prism scope, red dots, mounts, and accessories will come with our comprehensive lifetime warranty. This announcement coincides with Primary Arms’ new brand logo and renewed commitment to innovation in 2021, where customers can expect a compelling lineup of cutting-edge and revolutionary optics products.

Primary Arms Optics is renowned for their lifetime warranty policy, which covers comprehensive mechanical and electronic failures, reinforcing Primary Arms’ commitment to customer satisfaction. While many optics companies limit their warranties for products like affordable red dots, Primary Arms Optics commits to a higher standard of quality with 100% in-house inspection at their Houston-based headquarters. This allows them to expand their lifetime warranty with confidence.

“We are proud to expand our comprehensive lifetime warranty policy.” says Marshall Lerner, CEO and Founder of Primary Arms. “We want our customers to know that we stand by all of our products and will always have our customer’s back.”

“The ACSS Griffin MIL is a pro’s reticle, providing CQB (Close Quarter Battle), mid-range UKD (unknown distances) and exact mil/mil firing solutions hold overs in one system,” says Dimitri Mikroulis, inventor of the ACSS reticle system.

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About Primary Arms Optics

Founded in 2008, Primary Arms Optics® is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely-precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

<strong>Dina Sanders</strong> | Brand Marketing Manager
Dina Sanders | Brand Marketing Manager

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