HOUSTON, TEXAS – Primary Arms® has unveiled the ‘Build Your Own Upper’ Program for online retail customers, allowing users to select their favorite handguard and muzzle device for a complete pre-built upper receiver.

Many AR-15 owners, especially new or prospective gun-owners, do not yet have the tools or technical experience to confidently build their own AR-15 upper. The Build Your Own Upper program is the perfect option for AR-15 enthusiasts looking to get their favorite configuration hand-built by professional armorers and gunsmiths. This process is made simple with Primary Arms’ Build Your Own Upper system. To get started, customers add one of several specially marked barreled uppers, which come in a variety of configurations to match their needs. Then, the customer selects a handguard and muzzle device of their choice. Once they check out, their selection is passed to an expert team of builders, who will assemble the upper, guarantee its quality, and test-fire it.

By combining this streamlined process with enhanced customization, Primary Arms can save firearms enthusiasts both their time and money. Rather than spending extra on a complete upper and then paying a separate gunsmith to install custom parts, Primary Arms is giving shoppers exactly what they want—straight to their door.

“Many custom AR-15 services are too cost-prohibitive, and without building experience, many gun-owners are left purchasing items only to immediately replace parts,” says Matt Okun, Primary Arms Senior Merchandising Manager. “Our Build Your Own Upper program helps these customers get their ideal upper without spending their budget on unwanted parts or costly gunsmithing. It’s the perfect option for anyone who doesn’t have the tooling or experience to assemble their own AR-15.”

To learn more about the Build Your Own Upper program at Primary Arms, click here. For other news and announcements, follow Primary Arms Online on social media, including Instagram, Facebook, and Twitter.


Founded in 2008, Primary Arms Online is dedicated to providing the best shopping experience for everything firearms. With over 15,000 products across 500+ of the best brands, Primary Arms Online carries a complete selection of rifles, handguns, tools, shooting gear, ammunition, and more. Each order comes with a commitment of superior service, backed by fast shipping and a world-class support team.

<strong>Dina Sanders</strong> | Brand Marketing Manager
Dina Sanders | Brand Marketing Manager

For more information on Primary Arms Online, visit the company website at or contact: