HOUSTON, TEXAS – Primary Arms has announced the hiring of Osvaldo “Ozzie” Cortes to the position of Senior Director of Human Resources.

With over 20 years of experience in strategic human resources leadership, Ozzie Cortes is an accomplished talent management professional with extensive expertise from both domestic and international operations. Focusing on growth-driven organizations, Ozzie’s experience includes strategic leadership planning, leadership development, talent readiness, performance management, employee relations, risk management, and other key HR functions.

Most recently, Ozzie served as Head of Human Resources for an organization which tripled its size within three years, achieving and exceeding all key business targets. This performance echoes Ozzie’s track record in organizations ranging from start-ups to internationally recognized brands.

As the new Senior Director of Human Resources for Primary Arms, Ozzie will undertake new projects to advance the business’ service provision and elevate company culture. As Primary Arms continues to expand at a record pace, Ozzie’s contributions will be foundational to the business’ future development. 

“We are privileged to have Ozzie Cortes join our team as Senior Director of Human Resources,” says Marshall Lerner, Founder and CEO of Primary Arms. “His experience and professional accomplishments made him the ideal candidate for the position, and we look forward to implementing his strategies as we build on our team-driven culture.”

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About Primary Arms

Started in 2008, Primary Arms began as an optics manufacturer focused on delivering the absolute best performance optics for any budget. Today, Primary Arms continues that legacy, expanding to provide best-in-class service for wholesale, LE/MIL sales, and online retail. Wherever your needs lie, Primary Arms wants to be your first choice and favorite partner.

For more information on Primary Arms Online, visit the company website at or contact:

Dina Sanders
Brand Marketing Manager