HOUSTON, TEXAS – Primary Arms has announced the hiring of Andy Chen for the position of Brand/Partnership Marketing Manager.

Joining the industry in 2012, Andy is a knowledgeable industry professional with extensive experience, certified instructor credentials, and a Master IDPA and GSSF classification. Andy started in firearms as a Sales and Customer Service Representative, using his expertise to assist both domestic and international customers. In 2013, Andy broadened his responsibilities with additional marketing and partnership tasks, including social media, advertising, and affiliate strategy. He was promoted to Trade Show Manager in 2015, and since then, he’s held key leadership positions across customer service, sales, and marketing.

As Brand/Partnership Marketing Manager, Andy will oversee many of Primary Arms’ affiliate marketing, social media, and brand marketing operations. This includes all Primary Arms’ main business units, including Optics, eCommerce, and Government services. Andy’s experience and industry expertise will be central to these business unit’s continued growth and outreach throughout the firearms community.

“We are excited about the addition of Andy Chen.” says Ken Ross, Director of Outbound Marketing at Primary Arms. “Andy brings talent and enthusiasm that will help take our marketing and branding to the next level.”

For other news and announcements, follow Primary Arms on social media, including Instagram, Facebook, and Twitter.

About Primary Arms

Started in 2008, Primary Arms began as an optics manufacturer focused on delivering the absolute best performance optics for any budget. Today, Primary Arms continues that legacy, expanding to provide best-in-class service for wholesale, LE/MIL sales, and online retail. Wherever your needs lie, Primary Arms wants to be your first choice and favorite partner.

For more information on Primary Arms Online, visit the company website at or contact:

Ken Ross

Director of Outbound Marketing