PRIMARY ARMS® OPTICS OPENS PRE-ORDER FOR 4th GENERATION OF BEST-SELLING SLx® 1-6X24MM SFP RIFLE SCOPE

HOUSTON, TEXAS – Popularized for its quality and durability, the Primary Arms SLx® 1-6x24mm SFP Rifle Scope will receive its 4th generation release, which incorporates a fully-upgraded optical design, a dovetail magnification lever, and four new reticle options. Pre-orders for these new optics are now available.

Suitable for both intermediate and full-power cartridges, the 4th generation SLx 1-6x24mm SFP Rifle Scope takes its legacy of quality to a new level. This new generation features clearer glass, improved light transmission, and enhanced durability, which is backed by a leading lifetime warranty. Both the exit pupil and field of view are increased over the previous generation, providing a superior image with a larger eyebox at every magnification level.

New reticle options are being introduced to help users get the most from these scope’s improved optical features. This includes 3 ACSS® Aurora® reticles, offering compatibility with 5.56/.308 (Yards OR Meters) and 7.62×39/.300BLK (Yards Only). The ACSS Aurora incorporates many of the staple features of an ACSS BDC reticle, including an infinitely precise center chevron, vertical/horizontal target ranging, wind holds, and moving target leads.

The scope’s fourth reticle brings an entirely new technology to Primary Arms Optics: the fiber-optic powered ACSS® NOVA™. Offering true Red Dot Bright™ performance, the ACSS NOVA combines a bold crosshair with a fiber optic wire for an ultrabright center aiming point. This reticle also features moving target leads, target auto-ranging, and intuitive MIL holdovers.

“We are always looking for ways to provide a better product for our customers. Although our SLx 1-6 SFP has been hugely popular, it was time for an upgrade, so we decided to completely revamp the system: better glass, features, and cosmetics, plus four new reticle options,” says Stephen Morgan, Director of Product Marketing at Primary Arms Optics. “Along with the three illuminated Aurora reticles, we are really excited to show customers our new ACSS NOVA with fiber wire illumination technology—truly Red Dot Bright™!”

Priced at $339.99, the SLx 1-6x24mm SFP Rifle Scope Gen IV remains one of the most affordable quality LPVOs on the market. To learn more about the 4th Generation SLx 1-6x24mm SFP Rifle Scope or to pre-order, click here.

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About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

For more information on Primary Arms, visit the company website at www.primaryarms.com or contact:

Andy Chen

Brand/Partnership Marketing Manager

achen@primaryarms.com