HOUSTON, TEXAS – This April 13th, Primary Arms Optics will be hosting its annual Range Day at the Atterbury Shooting Complex, just outside Indianapolis. For the first time, this exciting range event is open to the public, allowing you to shoot the latest and unreleased products alongside your favorite content creators. Tickets are available now on the Primary Arms Optics 2023 Range Day webpage.

Every year, Primary Arms Optics hosts this exclusive range event to connect content creators with the industry’s leading tactical and outdoor brands. For many, this is the first opportunity to demonstrate new and upcoming products on a live range, where content creators can highlight the performance of their latest designs in action. Historically, this event has drawn many of the leading figures in the industry, including top names like the Military Arms Channel and IPSC World Champion J.J. Racaza as well as major media like Recoil Magazine and Pew Pew Tactical.  

For the first time ever, this event will also be open to the public with limited spaces. Attendees will be able to try this year’s newest firearms, optics, and accessories from dozens of top brands, including GLOCK, Heckler & Koch, Steyr, HUXWRX, Troy Industries, and more. More than just a range day, this event also includes exciting off-range activities like archery, knife throwing, axe throwing, and an auto racing simulation. There will also be thousands of dollars in giveaways, plus music and catering from local businesses.

The list of sponsoring vendors is provided below:

Adams Arms
Anderson Manufacturing
C+H Precision Weapons
Cloud Defensive
Gun Butter
Heckler & Koch
M+M Industries Inc.
Night Fision
Rearden Manufacturing
Resilient Suppressors LLC
Silencer Shop
Steyr Arms USA
Trailblazer Firearms
Troy Industries

… and more!

“This year, Primary Arms Optics’ annual Range Day is headed to Indianapolis, bringing new brands, new activities, and new excitement for everyone attending,” says Ken Ross, Director of Outbound Marketing at Primary Arms. “One of our goals this year was to make the event open to the public, so we’re proud to say that tickets are now available, and we hope to see you there!”

Ticket sales are limited, so interested attendees are encouraged to reserve their place early! To secure your spot, or to learn more about the event, visit the Primary Arms Optics 2023 Range Day webpage.

For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, Twitter, and YouTube.

About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

For more information on Primary Arms, visit the company website at or contact:

Andy Chen

Brand/Partnership Marketing Manager