HOUSTON, TEXAS – Primary Arms Optics will be showcasing new optics at booth #6760 during the 2023 NRA Annual Meetings (NRRAM), which runs from April 14th to 16th at the Indianapolis Convention Center.

With over 14 acres of the latest guns and gear on exhibit, the NRAAM is one of the largest publicly-accessible firearms shows in the country, bringing displays from many of the industry’s leading tactical and outdoor brands. This year’s event also brings exciting keynote speakers from major industry contributors, including Colion Noir, Lt. Col. Dave Grossman, and Dr. John Lott Jr. Attendees will also have an opportunity to participate in exclusive event seminars, covering a wide variety of subjects like reloading, tracking game, firearm politics, and more.

As an exhibitor at the show, Primary Arms Optics will be showcasing its newest optics and upcoming releases from the Odyssey 2023 reveal event. Event attendees are encouraged to visit their booth (#6760) during the show to see their new optics firsthand, including best-sellers like the 4th generation SLx® 1-6x24mm SFP Rifle Scopes, the upcoming GLx® RS-15 reflex sight, and the highly anticipated SLx 5x MicroPrism. Visitors will also have a chance to participate in exclusive optics and firearms giveaways as well as meet community icons like Tim Harmsen from Military Arms Channel and IPSC World Champion J.J. Racaza.

“Primary Arms Optics is leading 2023 with new red dots, prisms, and scopes, which we’re excited to get in front of the community at this year’s NRA Annual Meetings,” says Ken Ross, Director of Outbound Marketing at Primary Arms. “Whether you’re interested in hunting, concealed carry, or competition, we invite you to visit us at booth #6760 to see how these optics are changing the game for modern marksmen.”

For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, Twitter, and YouTube.

About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

For more information on Primary Arms, visit the company website at or contact:

Andy Chen

Brand/Partnership Marketing Manager