HOUSTON, TEXAS—Primary Arms Optics has joined Nation’s Best Sports as their newest optics vendor, offering a wide variety of quality red dot, prism scopes, rifle scopes, mounts, and binoculars for every price point. Members are invited to meet with leaders from Primary Arms Optics at the Semi-Annual Fall Market (Booth #1640) from August 21st-24th in Ft. Worth, Texas.

Nation’s Best Sports (NBS) is a leading sporting goods buying group that offers a comprehensive range of services to retailers and manufacturers in the sports industry. With over 60 years of experience, it has established a strong reputation for its commitment to enhancing the growth and profitability of its members. The organization provides an array of services, including product sourcing, marketing programs, and industry research. Nation’s Best Sports continues to play a critical role in shaping the future of the sports industry through its innovative solutions and strategic partnerships.

As the latest optics vendor to join NBS, Primary Arms Optics will deliver its broad product catalog to member retailers with full merchant support. Primary Arms Optics is one of the fastest growing brands in the shooting sports categories, pushing the market by bringing premium optical technologies with unprecedented value. Their patented technologies, such as the ACSS® reticle system, offer unique advantages to marksmen at every price point.

“We’re proud to be part of the NBS network in delivering new, exciting optics to shooting sports retailers around the country,” says Scott Tirman, Director of Sales at Primary Arms Optics. “We look forward to meeting NBS members at the upcoming Fall Market, where attendees can learn more about our product offering and the best assortments for their storefront.”

For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, Twitter, and YouTube.

About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

For more information on Primary Arms, visit the company website at or contact:

Andy Chen

Brand/Partnership Marketing Manager